Ostensibly, if I want to bring more readers to my site, then I need to write the occasional paraphernalia-related article - a thoughtful, detailed, first-hand account of my experiences with some brand new, fancy-pants photographic merchandise. That’s a two followed by three zeros - not exactly something I can write off as a statistical anomaly. If there’s one thing web analytics have taught me (besides the rather depressing realization that dancing like you’re riding a horse is apparently mankind’s greatest achievement), it’s the fact that gear-related articles deliver over 2,000% more visitors to ULTRAsomething than articles about photographic techniques, education, history or philosophy. ULTRAsomething’s web stats have been gradually declining the last few weeks - a consequence of letting too much time lapse between articles about photo gear.
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